A new taxi service has been launched, featuring vehicles without traditional controls. These cars, described as gold-colored, are part of a broader effort to introduce self-driving technology to the public. The company behind this initiative hopes to alleviate concerns about lack of control during rides.

Tesla's stock saw a significant increase on the day of the launch, suggesting optimism about the service's potential. The launch was accompanied by promotional posts, including a notable image of a large vehicle above a cityscape.

Further details about this new service and its future expansion plans are available, including information about an invitation-only launch event.