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World Cup visitors are facing food and beverage sticker shock at stadiums: ‘Robbery'
By Tim Reynolds | The Associated Press at NBC Bay Area (KNTV, NBC)
· June 23, 2026
· 1 min read
World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
Key takeaway There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup.
Why this matters in The San Francisco
San Francisco 's own experience with hosting large events suggests that the sticker shock felt by World Cup visitors is not unique to this tournament. The city has seen its fair share of pricey concessions at venues like Oracle Park and Levi's Stadium, where fans can expect to pay top dollar for food and drinks. However, the international crowd at the World Cup brings a new layer of complexity, as fans from countries with different pricing norms are particularly taken aback by the costs. For San Francisco businesses looking to capitalize on the city's own reputation as a destination for international events, the World Cup's pricing controversy serves as a reminder to be mindful of the diverse expectations of their customers. As the city continues to attract global events, finding a balance between revenue goals and fan affordability will be crucial to maintaining its reputation as a welcoming host.
About this story
Original reporting by NBC Bay Area (KNTV, NBC) . The San Francisco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC Bay Area (KNTV, NBC) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 23, 2026 ·
Source: NBC Bay Area (KNTV, NBC) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
When was this published? This article was first published on June 23, 2026 by NBC Bay Area (KNTV, NBC) and curated for The San Francisco readers.
Who reported this story? This story was reported by Tim Reynolds | The Associated Press at NBC Bay Area (KNTV, NBC). To learn more about how The San Francisco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The San Francisco, or browse our daily briefing and topic hubs .
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