Sydney Sweeney's latest ad campaign for Novig's sports trading platform has drawn criticism from female athletes. The campaign features Sweeney in provocative shots with sports equipment covering her body. Novig claims the campaign highlights its focus on sports, but some female athletes disagree.

They argue that the campaign misrepresents women in sports. Gymnast Gracie Kramer shared a video of herself competing, saying it shows what a woman in sports really looks like.

Further details about the campaign and the backlash it has received are available from the source, including reactions from other female athletes such as an Olympic 100-meter semifinalist.