business
Organizers to add 4th screen in San Pedro Square for World Cup watch parties
By Emma Goss at NBC Bay Area (KNTV, NBC)
· June 20, 2026
· 1 min read
Watch party organizers at San Pedro Square are preparing for the upcoming USMNT match in Santa Clara on July 1.
The Mexico and USA matches each brought more than 25,000 fans to downtown San Jose, packing bars, restaurants and all three outdoor screens.
Now, organizers are preparing for eve...
Key takeaway The Mexico and USA matches each brought more than 25,000 fans to downtown San Jose, packing bars, restaurants and all three outdoor screens.
Why this matters in The San Francisco
The addition of a fourth screen in San Pedro Square is a strategic move to accommodate the growing crowds of World Cup fans, and it will likely have a positive impact on local businesses. With over 25,000 people packing into the area for recent matches, the extra screen will help to manage foot traffic and provide more viewing options for spectators. The economic benefits of the World Cup are already being felt, with projected gains of $270 million to $360 million for Santa Clara County. Local establishments like the Old Wagon Saloon are capitalizing on the excitement, offering VIP areas and taking reservations for upcoming matches. As the city of San Jose prepares to approve the permit for the new screen, it's clear that the community is rallying behind the event and working to make the most of this opportunity to showcase the area and attract visitors.
About this story
Original reporting by NBC Bay Area (KNTV, NBC) . The San Francisco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC Bay Area (KNTV, NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 20, 2026 ·
Source: NBC Bay Area (KNTV, NBC) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Watch party organizers at San Pedro Square are preparing for the upcoming USMNT match in Santa Clara on July 1.
The Mexico and USA matches each brought more than 25,000 fans to downtown San Jose, packing bars, restaurants and all three outdoor screens.
Now, organizers are preparing for eve...
When was this published? This article was first published on June 20, 2026 by NBC Bay Area (KNTV, NBC) and curated for The San Francisco readers.
Who reported this story? This story was reported by Emma Goss at NBC Bay Area (KNTV, NBC). To learn more about how The San Francisco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The San Francisco, or browse our daily briefing and topic hubs .
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