S. 101, the cost of prominent billboards has increased significantly. This surge is reported to be between 20% and 30% higher than pre-pandemic levels.
The companies leasing these large signs are primarily from the AI, tech, and finance sectors. One notable example is a single billboard costing $3 million annually. Further information on this trend can be found through The San Francisco Standard, which has reported on the rising costs of billboard advertising in the area.
Recent coverage curated from local and regional sources.
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