A major change is underway for certain cereals. Fruit and vegetable dyes are now being used, along with colors from spices. This shift applies to all US cereals, including well-known brands.

The company behind this move has made significant progress, with most of its retail products now free of artificial dyes. A small number of products still contain artificial colors, but this will change in the coming years.

Further details about this development are available, including a statement from the company's president of cereal and information about the timeline for completing the transition to natural dyes.