Levi's is engaging in a creative marketing tactic during the World Cup. The company has chosen to cover up its logo as part of this effort. This decision is reportedly related to FIFA's policies regarding stadium naming rights.
According to the information available, FIFA does not permit the stadium to be referred to as Levi's during soccer matches. Further details about Levi's marketing campaign and FIFA's policies can be found through KTVU FOX 2 News, a local news source in San Francisco, CA.
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