California has introduced a new incentive program for buyers of zero-emission vehicles. The program offers eligible buyers up to $3,500 towards their purchase. Governor Gavin Newsom announced the initiative, which is part of an effort to improve public health and support the state's economy.

The program is backed by a $135 million investment from the state, which is being matched by 13 automakers. This investment aims to increase access to zero-emission vehicles for Californians. Further details about the program, including eligibility criteria and participating automakers, are available from the California Air Resources Board and other sources, such as the full report from NBC Bay Area.