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Apple shares plunge after it hikes prices on iPads and laptops
By Steve Kopack | NBC News at NBC Bay Area (KNTV, NBC)
· June 25, 2026
· 4 min read
Apple shares fell sharply Thursday after the tech giant raised prices on a number of its signature products to make up for what it said were skyrocketing memory prices resulting from the AI boom.
As of 2:00 p.m. ET, Apple stock was down by nearly 6%, putting the company on track for its worst ...
Key takeaway The company had announced that prices for its MacBook Neo, MacBook Air, iMac, and iPad product lines would all rise, in some cases by as much as $200.
Why this matters in The San Francisco
San Francisco 's reputation as a hub for tech innovation may be put to the test as the memory shortage continues to impact major players like Apple. The city's proximity to Silicon Valley and its own thriving tech scene means that local businesses and consumers will likely feel the effects of price increases on popular products like iPads and laptops. As the global demand for memory and storage continues to surge, San Francisco-based companies may need to find creative solutions to mitigate the costs and stay competitive. The city's strong ties to the tech industry also raise questions about the potential impact on local employment and economic growth, as companies like Apple and Microsoft navigate this challenging landscape. With the memory market dominated by a small number of companies, San Francisco's own tech firms may need to explore new partnerships or investments to secure a stable supply chain and stay ahead of the curve.
About this story
Original reporting by NBC Bay Area (KNTV, NBC) . The San Francisco surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC Bay Area (KNTV, NBC) . Have a tip or correction? Contact our newsroom .
Category: parks ·
Published: June 25, 2026 ·
Source: NBC Bay Area (KNTV, NBC) ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? Apple shares fell sharply Thursday after the tech giant raised prices on a number of its signature products to make up for what it said were skyrocketing memory prices resulting from the AI boom.
As of 2:00 p.m. ET, Apple stock was down by nearly 6%, putting the company on track for its worst ...
When was this published? This article was first published on June 25, 2026 by NBC Bay Area (KNTV, NBC) and curated for The San Francisco readers.
Who reported this story? This story was reported by Steve Kopack | NBC News at NBC Bay Area (KNTV, NBC). To learn more about how The San Francisco selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more parks coverage from The San Francisco, or browse our daily briefing and topic hubs .
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